Publicly available research data from organisations can provide invaluable free insights for everyone.
When paired with ChatGPT, these resources become even more powerful, helping you uncover, summarise, and act on the information with ease.
Here’s how to use this dynamic duo effectively.
1. Background Research 🔍📊
Use ChatGPT to locate publicly available data and summarise it into actionable insights with a clear structure.
Example in Action:
- Prompt 1: “Can you find a publicly available survey report in a PDF format on people’s perceptions of sustainability in the UK from a market research agency’s public website? Can you provide the PDF in this chat? Please return the report that was written most recently.”
- Prompt 2: “Summarise the key stats in this report by creating sections and using bullet points. At the end, can you include the full source name of the report?”
Pro Tip: Once summarised, ask ChatGPT to suggest follow-up questions, survey ideas, or themes for further exploration based on the insights. 💡
2. Competitive Analysis ⚔️📉
Locate and analyse data that provides insights into competitors’ strategies, user satisfaction, or market positioning.
Example in Action:
- Prompt 1: “Can you find a publicly available report or dataset that compares Netflix, Amazon Prime, and Disney+ in terms of user satisfaction and demographics? Can you provide the report or dataset in this chat?”
- Prompt 2: “Create a SWOT analysis for these three streaming platforms based on the report. Use bullet points for each category and highlight key differences. At the end, include the full source name of the report.”
Pro Tip: Once the SWOT analysis is created, ask ChatGPT to recommend strategic opportunities for your brand based on the findings. 📈
3. Idea Generation and Campaign Planning 💡🎯
Find consumer preference data and translate it into creative campaign concepts using ChatGPT.
Example in Action:
- Prompt 1: “Can you find a publicly available report or survey data on UK consumer preferences for health-conscious beverages? Can you provide the report in this chat? Please ensure the report is free and accessible.”
- Prompt 2: “Generate three creative campaign ideas based on the report insights for a health-conscious beverage targeting Millennials. Include messaging, visuals, and emotional triggers. List the sources used for reference.”
Pro Tip: Ask ChatGPT to refine the campaigns for specific demographics or suggest follow-up research to validate the concepts. 📅
Why This Combination Works 🔗💡
By combining the wealth of publicly available data with ChatGPT’s ability to refine, summarise, and adapt, you can streamline your market research process. ChatGPT makes even complex data approachable and actionable, saving you time and effort while delivering professional results.
Final Thoughts ✨
Publicly available data is an untapped goldmine for market researchers. With ChatGPT’s ability to find and transform these insights, you can create impactful strategies, analyse competitors, and generate creative ideas—all without costly subscriptions.
