Artificial Intelligence And Machine Learning

A Practical Guide to Decoding Ads with AI: Semiotic Analysis in Action

The best ads do more than sell. They shape culture, influence behaviour, and leave lasting impressions. But why do some campaigns become iconic, while others are instantly forgettable? The secret lies in semiotics, the hidden signs, cultural codes, and emotional…

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Unlocking Mandarin Insights: How DeepSeek Empowers Market Researchers in China

DeepSeek has made a big impact on the world of AI, and for good reasons. Built with a Mandarin-first focus, this innovative language model offers market researchers the tools to uncover insights and navigate the complexities of the Chinese market.…

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Unlocking Opportunities with Government Data and ChatGPT: Trends, Insights, and Market Gaps

Let’s chat about the power of public data. If you are working in the US market, Data.gov (the U.S. government’s open data platform) is one of the most robust and diverse sources available. Pair it with ChatGPT, and you’ve got…

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Boosting SPSS Efficiency with ChatGPT: Smarter Workflows and Sharper Insights

For market researchers and data analysts, SPSS has long been a cornerstone for statistical analysis. However, the complexities of syntax, the time-consuming nature of data cleaning, and the technical challenge of interpreting results can make the process overwhelming. Enter ChatGPT:…

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Tapping into the Public Data Goldmine: ChatGPT’s Role in Market Research Discovery

Publicly available research data from organisations can provide invaluable free insights for everyone. When paired with ChatGPT, these resources become even more powerful, helping you uncover, summarise, and act on the information with ease. Here’s how to use this dynamic…

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How Perplexity and ChatGPT Combine for Desktop Research

If you work in market research, tools like Perplexity and ChatGPT can be your go-to assistants. However, used together, they form a powerful combination for tackling desktop research, enabling you to gather reliable insights and transform them into actionable outputs.…

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Building Personas on a Startup Budget: How ChatGPT Levels the Playing Field

For startups without the capital to invest in traditional segmentation and persona studies, ChatGPT is a game-changer. It delivers detailed and actionable user personas tailored to your business. It is fast, affordable and does not require expensive market research agencies.…

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An MRX Breakdown of Agentic AI, Generative AI, and Traditional ML

AI is shaking up market research, making it faster, smarter, and more creative. But not all AI is the same! Here’s how Agentic AI, Generative AI, and Traditional Machine Learning (ML) are transforming the field—and where they shine. 🌟 Let’s…

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New to ChatGPT? Protecting Data & Upholding Ethics in Market Research

In the competitive market research landscape, freelancers and sole traders often juggle multiple tasks with limited resources. ChatGPT can transform your workflow by streamlining data cleaning, analysis, insight generation, and report drafting. However, ensuring data privacy and ethical practices is…

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