Life in Research

When the Framework Starts to Feel Like a Cage

We pick up a lot of habits in research. Ways of working. Assumptions. Shortcuts. Some are useful. Some just hang around because no one stops to ask if they still make sense. Over time, I’ve found myself unlearning things. Not…

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Are Outdated Research Narratives Holding Us Back?

Market research keeps moving forward, but some ideas refuse to die. The industry has evolved, yet outdated narratives still shape how we approach data, insights, and decision-making. From the myth that AI cannot match human analysis to the idea that…

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What Modern Punk Culture Teaches Us About The World Today

This isn’t nostalgia. It’s a survival guide. Punk was never just about music. It’s always been a pressure valve for whatever is happening in the world politically, culturally, socially. When things get stale, punk mutates. It finds new ways to…

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What Punk Taught Me About Market Research #2

If Part 1 was about the ethos of punk shaping my approach to market research, Part 2 is about how we can apply that energy day-to-day. Let’s dive deeper into the lessons punk offers us for creating bolder, more impactful…

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What Punk Taught Me About Market Research: Part 1

If there’s one thing punk taught me, it’s that perfection isn’t the goal. Truth is. Punk may not seem like the obvious place to draw lessons for market research. However, its ethos has shaped how I approach the work in…

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