The Forgotten Innovation in MRX: The Respondent For years, respondents have been treated like human vending machines. Input a question, get an answer. A commodity. One in, one out. As long as the numbers add up. Interchangeable. Disposable. But people…

Random, stratified, systematic. Each approach was designed, in their mass use case, to capture the “average” consumer and report insights at scale. But here’s a potential problem. Culture does not move as a mass. It shifts from the edges, driven…