Get ready to smash the norm with the PunkMRX ChatGPT Training Guides, your ultimate launchpad for taking market research to the next level.
All our courses are free, require no registration, and packed with:
📥 Downloadable materials
📝 Step-by-step walkthroughs
🎯 Fun use cases
These guides are built to equip researchers with the skills to revolutionise their workflows. Every course is designed to help you:
⚡ Work smarter
🎤 Uncover deeper truths
🔥 Disrupt the industry in true punk style
All these training guides are yours to use however you like. Share them, apply them in your business, or adapt them to fit your brand. That is what DIY culture is all about. If you find them valuable, consider supporting my work with a coffee or a beer through my Buy Me a Coffee link below. Cheers!
Introductory Courses
Getting Started With Data Analysis And ChatGPT
Ever wondered how to transform raw survey data into actionable insights?
Our step-by-step guide shows you how to:
📊 Identify key patterns in your data.
🧠 Generate visualisations to illustrate findings.
🛠️ Extract meaningful insights to inform decision-making.
🤖 Apply AI-driven analysis for deeper understanding.
Unlock the power of your survey data with ChatGPT and make informed decisions with confidence.
Mastering ChatGPT Prompt Development: A Beginner’s Guide for Market Researchers
Our step-by-step guide shows you how to:
✍️ Structure prompts for clearer, more accurate responses.
🔍 Refine questions to uncover deeper insights.
⚡ Avoid common mistakes that lead to vague answers.
🛠️ Troubleshoot and optimise prompts for better results.
Master the art of prompt development and take your survey data analysis to the next level with ChatGPT. 🚀
A Market Researcher’s Starter Guide to Integrating the ChatGPT API with Google Sheets.
Ever thought about bringing AI directly into your spreadsheets?
Our starter guide shows you how to:
🤖 Automate data analysis for efficient workflows.
📝 Generate insights directly within your data sets.
📊 Enhance reporting with AI-driven summaries and visualisations.
Unlock the full potential of your data by combining the familiarity of Google Sheets with the power of ChatGPT.
Cleaning Messy Data: A Step-by-Step Guide Using ChatGPT
Tired of wrestling with messy data?
Our step-by-step guide shows you how to:
🕵️♂️ Identify and handle missing values.
🗃️ Detect and remove duplicates.
🏷️ Standardise categorical data.
✏️ Correct formatting errors.
📉 Manage outliers to prevent skewed results.
With practical prompts and downloadable resources, you’ll clean data faster and more effectively using ChatGPT.
Deep-Dive Courses
AI-Enhanced Dynamic Segmentation: Elevating Brand Tracking for Greater Client Impact With ChatGPT
Want to get more value from your brand tracker and keep clients engaged?
With our step-by-step Dynamic Segmentation Training Guide, you’ll learn how to:
✅ Layer segmentation into your brand tracker to track audience shifts over time.
🔍 Identify who is changing, why, and what happens next using AI-enhanced insights.
🧩 Spot emerging micro-segments and behavioral shifts before they impact strategy.
📊 Turn brand tracking into a living model that evolves as fast as your client’s audience.
No rigid frameworks, no static personas, just clear, actionable segmentation that adapts in real time.
Step-By-Step Persona Creation: Using Survey Data and ChatGPT
Want to turn survey data into powerful, research-backed personas. without the manual effort?
With our step-by-step ChatGPT guide, you’ll learn how to:
✅ Transform raw survey data into meaningful audience personas.
🔍 Identify key themes and patterns in open-ended responses.
🧩 Cluster respondents based on preferences and attitudes.
📊 Generate actionable insights to shape your strategy.
No complex coding, no overwhelming spreadsheets—just clear, AI-driven insights.
Unpacking Audience Archetypes: A Step-By-Step Guide Using ChatGPT and Open-Ended Survey Data
Ever wondered how to transform open-ended survey responses into actionable audience archetypes? With our step-by-step guide, you’ll discover how to:
🗂️ Extract key themes from qualitative data.
🧠 Identify emotional tones to understand consumer sentiments.
🧩 Group responses to uncover distinct audience segments.
🛠️ Construct detailed archetypes that inform your strategies.
Dive into the world of AI-powered analysis and unlock deeper insights into your audience’s behaviours and motivations.