If Part 1 was about the ethos of punk shaping my approach to market research, Part 2 is about how we can apply that energy day-to-day.

Let’s dive deeper into the lessons punk offers us for creating bolder, more impactful research.

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➡️ Embrace DIY

Punk thrives on a do-it-yourself mindset so don’t wait for permission; create it yourself. In research, this means building tools, guides, or even methodologies when the ones you have aren’t cutting it.

💡 Try This: Next time you’re faced with a rigid brief, ask yourself: “What’s missing? How can I adapt this to get the real answers?”

“It’s not about knowing how to do it perfectly; it’s about having the guts to try.” – Ian MacKaye (Minor Threat/Fugazi)

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➡️ Make Space for Discomfort

Punk gigs were and still are chaotic. Sweaty rooms filled with energy and unpredictability. Research should feel like that sometimes. Discomfort can lead to breakthroughs, whether it’s asking the tough questions or sitting with answers that challenge your assumptions.

💡 Try This: Push participants to go beyond surface-level answers. Ask them “Why?” three times. It’s uncomfortable but revealing.

“Disruption breeds clarity.” – Steve Ignorant (Crass)

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➡️ Be Loud About What Matters

Punk bands didn’t shy away from big topics, so why should research? Be the voice for underrepresented groups and overlooked segments. It’s not just about numbers; it’s about amplifying voices that matter.

💡 Try This: When presenting findings, don’t just report, advocate. Make it clear why these insights matter and what should change.

“Punk was never quiet, and neither should you be.” – Vi Subversa (Poison Girls)

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➡️ Keep It Accessible

Punk was never about exclusivity, it thrived on being open to anyone. Market research should follow suit. Jargon-heavy decks and overly complex reports only alienate the people who need the insights most.

💡 Try This: When presenting data, ask yourself: “Could someone outside of research understand this?”

“If it’s not accessible, it’s not punk.” – Kathleen Hanna (Bikini Kill)

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Closing Thought

Punk wasn’t just music, it was a movement, a mindset, and a call to action. The same energy can drive market research to be more human, fearless, and meaningful.

“Research should never just be a box-ticking exercise. Like punk, it should make people stop, think, and feel.”

So, what’s your next step? How will you shake up your approach? Let me know! I’m always up for a chat, especially about punk music! 🤘