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Boston, MA — Flux Insights today announced the launch of Kai, a certified personal AI agent that represents individuals in market research, earning compensation for users while delivering higher quality data for brands and researchers.
Kai is trained on each user’s permissioned behavioral data and operates exclusively within boundaries they define. When a relevant research opportunity becomes available, users receive a notification, review the study, and approve participation with two-step authentication.
Kai handles the rest, responding to surveys and engaging in qualitative discussions as a verified, identity-bound representative.
“Online research panels are increasingly compromised by fraud and low-quality recruitment,” said Seth Hardy, CEO of Flux Insights. “Kai changes the equation. Verified individuals deploy a secure AI representative that knows them deeply, responds authentically, and gets compensated for the data they provide. It’s better for researchers and it’s better for participants.”
Every Kai agent is certified to meet representational standards through ongoing calibration audits and human validation checkpoints.
Users manage participation preferences and data permissions directly through the UseKai app and are compensated for each completed study with funds available for withdrawal or redemption across a wide network of partners.
Kai launches today in the United States. Enterprise research partnerships are onboarding throughout Q2 2027.
About Flux Insights: Founded in 2024, Flux Insights helps clients build strategic data assets to make better decisions today and win tomorrow.
Headquartered in Boston. Visit us at www.flux-insights.com.
