This guide is a beginner-friendly introduction to creating personas using ChatGPT, designed for anyone looking to understand audience segments without the need for expensive segmentation projects.
Using a synthetic dataset of 100 respondents answering 10 questions about their perceptions of punk music, we’ll walk you through the basics of persona-building.
Each section covers a foundational variable. By the end, you’ll have a framework to create simple personas that can grow richer as you dig deeper into your data. This is your starting point to explore music fan personas and learn how to refine your insights step by step.
Getting Set Up
If you do not have an account yet, simply go to ChatGPT. If you’re setting up a new account, or already have one, it is good practice to disable your content from being used to train the OpenAI model. You can do this by:
➡️ Head to the Settings menu and look for the section labelled Data Controls.
➡️ Toggle the setting for ‘Improve the model for everyone’ to disable it.
➡️ For a recap on how to use ChatGPT for Market Research safely, click here.
Follow Along with These Resources
I’ve included a downloadable synthetic dataset, a prompt document, and a questionnaire that you can use to follow along, practice each technique, and get to grips with data analysis.
You can download the files below: 👇
The files are hosted securely on Internext.com—no account or ads required. If you’d prefer me to email them to you, send me a DM.
- 📊 Dataset
- ✏️ Prompts
- 📄 Questionnaire
Getting Started
To begin, download the dataset and open a new chat with ChatGPT. Then:
- Attach the dataset.
- Provide a brief description, such as:
“This is a survey dataset containing questions on people’s perceptions of punk music.” - Copy and paste the starter and follow-up prompts provided in this guide.
💡 TIP: For each prompt, copy all the text located between the two asterisks (*).
By the end, you’ll learn how to enrich your datasets with new columns based on ChatGPT outputs, making your data more actionable, visualisable, and insightful. 🚀
🎵🎸 Step 1: Exploring Music Taste Variables
Scenario
You want to group people based on their music preferences and how they feel about punk’s energy and rebellion.
Starter Prompt
*Using the following questions:
Q1: Which genres of music do you listen to most often?
Q2: How do you feel about the energy and rebellion associated with punk?
Cluster respondents based on their genre preferences and attitudes toward punk. Summarise your output in the chat.*
Follow-Up Prompt
*Add a column called Music_Taste_Cluster to categorise respondents into relevant groups.*
🖤 Step 2: Sentiment Toward Punk Ideals
Scenario
You want to see how people feel about punk’s values like rebellion, creativity, and individuality.
Starter Prompt
*Analyse responses to Q3: What do you associate most with punk music?
Group responses into themes and assess their sentiment. Summarise your output in the chat.*
Follow-Up Prompt
*Add two columns:
Punk_Sentiment_Category
Punk_Sentiment_Score*
🛹 Step 3: Lifestyle Alignment
Scenario
Explore how closely people align punk with their lifestyle.
Starter Prompt
*Using Q4: How much do you agree with the statement ‘Punk is a lifestyle, not just music’? Cluster respondents based on their agreement level and compare this with their music preferences. Summarise your output.*
Follow-Up Prompt
*Add a column called Lifestyle_Alignment to categorise respondents based on their alignment.*
🎭 Step 4: Creating Values-Based Personas
Scenario
Discover which values people associate with punk and how often they mention them.
Starter Prompt
*Analyse responses to Q5: What values do you associate with punk?
Group responses based on frequency. Summarise your output.*
Follow-Up Prompt
*Add a column called Punk_Values_Persona to group respondents by values.*
👕 Step 5: Fashion and Punk Identity
Scenario
Explore the role of fashion in how people perceive punk.
Starter Prompt
*Using Q6: How strongly do you associate punk with fashion? Cluster respondents based on their association level and combine it with their sentiment scores. Summarise your output.*
Follow-Up Prompt
*Add a column called Fashion_Association to categorise respondents.*
🎶 Step 6: Creating Basic Master Personas
Scenario
Combine all the variables to create overarching personas.
Starter Prompt
*Using the following columns:
Music Genre Preference
Sentiment Toward Punk
Lifestyle Alignment
Punk Values
Fashion Association
Create overarching personas. Summarise your output.*
Follow-Up Prompt
*Add a column called Master_Persona to summarise respondents into personas.*
Next Steps: Where to Go From Here?
- Experimentation: Add new questions to your survey to dig deeper.
- Validation: Test personas with real-world applications.
- Expansion: Apply these methods to other genres or interests.
Infusing a Little Punk Personality 💥🎸
Punk is about breaking rules, not following the norm, so make this method your own!
Final Thought 💡🔥
This guide offers a foundational approach to persona-building using ChatGPT. Stay curious, experiment, and let your process evolve.
This training guide is yours to use however you like. Share it, apply it in your business, or adapt it to fit your brand. That is what DIY culture is all about! If you find it valuable, consider supporting my work with a coffee or a beer through my Buy Me a Coffee link below. Cheers! ☕🍻
